Caroline Hutchings is glad to share just about any recipe she has, but there’s one family recipe she keeps close to her chest: her mother Cathy’s recipe for cinnamon rolls. Hutchings has been making the rolls for as long as she can remember, baking them for friends and family and even donating them to different events around town. She has been asked a number of times if she would considering selling the rolls but her response was always “no way!” — the rolls have always been more of a special treat than something that she thought could evolve into a business. Richmonders will be glad to hear that Hutchings changed her tune this past spring when she launched C&C’s Cinnamon Rolls, she now sells her goodies at the West End Farmers’ Market and by special order.
The mother of two and former teacher has always wanted to own a business, but she’s never quite known what her venture was going to be. What Hutchings did know is that she wanted to do something that would make people happy, make them smile. A few months ago, she decided to stick to what she knew best and to give the cinnamon rolls a go, jumping into the endeavor without looking back.
C&C’s Cinnamon Rolls
One of the C’s in her business name acknowledges her own role, but the other C pays tribute to the three very special women in her life — her grandmother Carol, her mom Cathy and her aunt Christine — all amazing businesswomen who gave and continue to give back to their communities in a number of different ways, something that’s also very important to Hutchings. Even though she’s only a few months into her foray as the owner of C&C’s Cinnamon Rolls, she’s already giving back to numerous charitable efforts, in Richmond and beyond.
She officially introduced her cinnamon rolls to the public at the West End Farmers’ Market on April 30th. She was hooked within a few hours, saying that having the support of the community was “the best feeling ever”. Her eyes lit up as she told me of the community of customers she is creating, from individuals who place special orders, to a mother and son who are creating a weekend morning tradition around enjoying the ooey and delicious treats together.
She recommends getting to the market early if you want to snag one of the rolls — Hutchings has sold out more than a few times. After all, these rolls are a labor of love, with each batch of cinnamon rolls taking about four hours from start to finish — an even bigger undertaking when you consider that all of the rolls are made out of her home kitchen.
Craving a cinnamon roll? Here’s where to get one
As of now, you can find C&C’s Cinnamon Rolls at the West End Farmers’ Market at 12450 Gayton Road in Henrico on Saturday mornings from 8 a.m. – 12 p.m. rain or shine through October 29th. You can purchase one cinnamon roll for $3, a half dozen for $17 or a dozen for $33 in traditional and gluten free varieties. With 24 hours notice, you can also place an order for delivery Sunday-Friday for a dozen or more cinnamon rolls by contacting Hutchings through the contact form on her website.
What’s next for these sweet treats? In the next year, Hutchings hopes to sell her cinnamon rolls at additional farmers’ markets and stores around Richmond, increasing awareness of the product and making sure everyone who wants to try one of these rolls has a chance.
Hutchings’ lips are still sealed when it comes to her recipe for cinnamon rolls – but through C&C’s Cinnamon Rolls, she’s found a way to let a few more people in on the family secret.